Hochschule Düsseldorf
University of Applied Sciences
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Faculty of Media

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Medien / Prof. Dr. Christian Geiger, Prof. Dr. Jens Herder, Virtual Reality, Augmented Reality
19.12.2017

Faculty of Media Receives ASUS ZenFones AR

ASUS and HSD extend reality together. The Faculty of Media receives ZenFone AR samples.

ASUS Computer GmbH, a multinational computer hardware company, and Hochschule Düsseldorf – University of Applied Sciences both signed a partnership agreement to advance work on virtual and augmented reality. In this context, ASUS provides the Faculty of Media with ZenFone AR samples for their teaching and research projects. The ZenFone AR is the first smartphone worldwide which offers virtual as well as augmented reality applications.

‘Together they are part of the – as we call it – mixed reality continuum’, explains Prof. Dr. Jens Herder, who teaches virtual reality at HSD. He mainly promoted the partnership agreement at the university, together with his colleague Pro. Dr. Christian Geiger. Virtual reality (VR) is a self-contained virtual space, entirely computer-made. In augmented reality (AR), however, the lines between virtual and actual reality are a bit more blurry: A good example are special glasses displaying information or visual signals to the user which seem as if they were part of the actual environment. This is what the ASUS ZenFone AR can do, too.

The Faculty of Media is now able to integrate the ASUS smartphones into teaching. In addition, ASUS and HSD are planning to cooperate in R&D projects – which could offer students and graduates great opportunities for an internship or their career entry. Thanks to current AR and VR developments, new occupational profiles will evolve in the coming years, especially in computer science, computer graphics and media engineering. This is why the demand for experts, who can develop the relevant technology, applications, devices and software, will increase.​

Professors Jens Herder (2nd on the right) and Christian Geiger (on the right) together with Marcel Kemmann (2nd on the left), Country Product Manager, and Tanja Herkner (on the left), PR Manager at ASUS Computer GmbH. Photo: Otto Schumacher
Professors Jens Herder (2nd on the right) and Christian Geiger (on the right) together with Marcel Kemmann (2nd on the left), Country Product Manager, and Tanja Herkner (on the left), PR Manager at ASUS Computer GmbH. Photo: Otto Schumacher